Ever thought about writing a campus novel? I often play with plots but never get around to the writing. And I get stuck on endings, just as I do when I write an academic paper! I recently dipped into my cabinet of unrealised ideas and pulled out… Title: “Attribution” The book examines how institutional failures can […] … learn more→

Do you want to learn what the money-making blogs are doing right? It’s not about daily publishing. Not about shiny new graphics or the latest SEO gimmick. It’s this: The blogs generating results are the ones that understand something 87% of online shoppers get already… User intent. Except… While most content creators are still peddling […] … learn more→

Lucy Christopher, a new mother, had been trying to return to her work-in-progress for several months, but could find neither time, headspace, nor validation that writing was worth the time away from her child. Why should she spend time writing when it would likely bring few financial rewards? Anyway, could she still write? Perhaps having […] … learn more→

Academic writing can be challenging, even for experienced scholars. You may find yourself making common mistakes that undermine the quality and credibility of your work. Recognizing and avoiding these errors will significantly improve your academic writing skills. Common Grammatical Mistakes Subject-Verb Agreement Errors Subject-verb agreement is essential for clear communication in academic writing. Errors occur […] … learn more→

I often say, following John Wagner, that a paper, chapter or book ought to reduce a reader’s ignorance. In other words, when they’ve finished reading what you’ve written, a reader ought to feel that they know more about the topic than when they started. I like the modesty of reducing ignorance. It has none of the hubris […] … learn more→